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Partner Program

White-label AI Partner

Add AI delivery to your agency without building an AI team first.

We deliver AI services under your brand. You keep the client relationship and control the commercial model.

Under your brandAgreed visibilityPartner deliveryReusable playbook
Start with one real opportunity and agree the delivery boundaries first.
Is this you?

Are clients asking for AI work your agency cannot deliver in-house?

Choose the partner bottleneck that feels familiar.

Illustrative workflow

Clients ask for AI services but you do not have an AI delivery team

Opportunity
Scope
Build & QA
Partner handoff
Brand visibility, communication, client ownership and acceptance rules are agreed before delivery.

Add a behind-the-scenes technical delivery layer while keeping your client relationship.

One client need. Your branded AI delivery.

See what one partner brief can become.

Turn a client requirement into a scoped, branded AI offer with delivery responsibilities, review points and reporting clear from the start.

SCOPE

Turn the brief into a buildable offer.

Clarify the client problem, required workflow, integrations, controls and the boundary of the first delivery.

  • Client objective
  • Delivery boundary
  • Dependencies
Illustrative example. Final fields, rules and review points are agreed during discovery.

Illustrative only, not a client case study. Final scope and outputs are agreed in the proposal.

What you receive.

Select only the partner capabilities needed for the first client engagement; broader delivery capacity can be added after the operating model is proven.

Your white-label delivery modelSales support, scoping, build, QA and handoff

White-label AI Delivery under Your Brand: A scoped delivery package using the branding and client-contact rules agreed with your agency.

What changes

Scoped. Delivered. Under your agreed partner model.

Add AI delivery capacity while keeping commercial ownership and visibility rules clear.

Illustrative operating view
Responsibility matrixDeliverable
Concrete deliverableResponsibility matrix
01Partner owner
02HAY AI role
03Client contact
Responsibility matrix

Partner scope and responsibility matrix

QA & handoff checklistDeliverable
QA checkpointMeasured
Reporting ownerVisible
Handoff statusReviewed
QA & handoff checklist

QA, reporting and handoff checklist

Partner operating rulesDeliverable
Branding
Confidentiality
Client contact
Partner operating rules

Written branding, confidentiality and end-client contact rules

Choosing the right approach

Choose a delivery model that fits your agency’s role.

Choose the model based on how much client ownership, branding, delivery capacity and technical responsibility your team wants to retain.

What mattersReferral to another providerAgreed partner delivery
Best fitYou want to introduce a specialistYou want delivery inside your agency’s offer
Client contactArranged with the receiving providerVisibility and contact rules agreed in advance
Delivery oversightDepends on the referral arrangementShared milestones, QA and acceptance checkpoints
ResponsibilitiesDefined by the parties’ agreementWritten scope, change rules and support ownership

Capabilities, responsibilities and ongoing support are confirmed in the agreed scope.

See a sample first pilot
How we deliver

From a client opportunity to an agreed partner handoff.

Responsibilities are explicit from opportunity qualification through delivery, partner review, client handoff and ongoing support.

  1. 01

    Agree roles

    Set branding, client contact, commercial and support responsibilities.

    Your agency approves the partner model.
  2. 02

    Scope together

    Document client needs, assumptions and acceptance criteria.

    Your agency approves the estimate and commitments.
  3. 03

    Deliver & review

    Build in milestones with demos, QA and partner review.

    Your agency approves scope changes and delivery.
  4. 04

    Handover

    Prepare agreed documentation, training and support ownership.

    Your agency controls the client-facing handoff.

Pilot timing is confirmed after scope, source readiness, access and reviewer availability are known.

Implementation roadmap

Stage 1

Offer & rules

Clear ownership
What usually goes wrong

White-label work fails when roles and boundaries are assumed.

What we do

Agree services, branding, client ownership, communication and commercial model.

Deliverable: Partner operating agreement.
Read the roadmap stage by stage
Offer & rules

Agree services, branding, client ownership, communication and commercial model.

Deliverable: Partner operating agreement.
Sales enablement

Provide discovery questions, scope patterns, examples and pricing inputs.

Deliverable: Sales and scoping kit.
Discovery

Join or support the client discovery process under the agreed visibility model.

Deliverable: Requirements, constraints and success criteria.
Scope & estimate

Break work into deliverables, assumptions, dependencies and change rules.

Deliverable: Statement of work and delivery plan.
Build & QA

Deliver in milestones with internal demos, testing and partner review.

Deliverable: Tested solution and QA record.
Handoff

Prepare branded documentation, training and client-facing handoff material.

Deliverable: White-label handoff package.
Support & scale

Set maintenance, optimisation and repeat-project workflows.

Deliverable: Support cadence and reusable delivery playbook.
A focused first engagement

Start with one client opportunity and clear delivery roles.

Agree the client context, partner role, delivery boundary, approval points and commercial ownership before any white-label work begins.

Bring

Your service positioning and target clients · Preferred white-label / co-delivery model · Commercial and margin expectations

Test

One client opportunity with a clear partner role, scope and acceptance criteria.

Measure

Proposal turnaround time · Delivery margin · On-time milestones

Record the starting point and review the agreed evidence before deciding the next step. Outcomes depend on the scope, inputs and adoption.
Book a free 30-minute discovery call
Human control

You keep control of the client relationship under the agreed model.

We define responsibilities, communication, visibility, QA and handoff before the first build so delivery supports your agency instead of creating ambiguity.

Opportunity → Agreed scope → Delivery checkpoints → Partner handoff
  • Define client ownership and communication rules in writing
  • Agree confidentiality and brand visibility before discovery
  • Use shared acceptance criteria and QA checkpoints
  • Keep scope changes and commercial approvals visible to the partner
Practical questions

What we need before partner delivery starts.

Can delivery stay fully white-label?

Yes. We agree visibility, communication and branding rules with you before the project begins.

How does the partnership model work?

We agree the delivery model, responsibilities and commercial structure before the first client, based on expected volume and scope.

Who owns the client relationship?

The partner remains the commercial owner unless a different arrangement is explicitly agreed for a specific project.

How are scope changes and support handled?

We agree a change-request owner, approval path and handover criteria. Ongoing support, response expectations and end-client communication are defined in the partner scope.

What do we need to prepare?

Your service positioning and target clients · Preferred white-label / co-delivery model · Commercial and margin expectations

Does this connect to our existing tools?

We review the current stack during discovery. Typical integration points can include Partner CRM, Project management tools, Client systems, White-label reporting, Support channels, Shared documentation. Access, permissions and technical feasibility are confirmed before implementation.

Contact us

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HAY AI Assistant

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