Practical AI for the workflows that cost you the most.
HAY AI designs and implements practical AI systems for growing companies and enterprise teams across Armenia, Europe and the Middle East — from customer support and revenue operations to back-office workflows. Start with one measurable workflow, agree the baseline and KPIs, and scale only when the evidence is clear.
Sound familiar?
Three patterns we often see in growing businesses across Armenia, Europe and the Middle East.
Your team drowns in repetitive work
Skilled people spend hours every day copying data, answering the same questions and building reports by hand an invisible cost that grows every month.
Competitors adopt AI, you don't know where to start
Every week a new tool launches. Without a clear roadmap, AI stays a slide in a strategy deck instead of a line in your P&L.
AI tools weren't built for your market
Most platforms assume English-only customers. If you sell across Armenian, Arabic, Russian or Spanish markets, you need systems designed for those languages from day one.
Nine services. Each tied to a business outcome.
Open any service to see how we deliver, the roadmap and the outcome we would measure.
AI Business Audit
Map the work, rank the opportunities and test the business case. Leave with a prioritised shortlist and a practical implementation roadmap; the audit does not commit you to a build.
View details → Customer SupportAI Chatbot & Customer Support
A support assistant that answers from your approved documents and connected systems, with clear fallback rules and human handoff. Start with one channel and expand after testing.
View details → Lead OperationsMarketing & Sales Automation
Connect lead capture, qualification, assignment and follow-up to your CRM. Start with one source and one conversion step; forecasting and advanced analytics are optional extensions.
View details → Content EngineAI Content & Social Media
Build a repeatable content system for strategy, production, localisation, publishing and reuse.
View details → Operational ROIProcess & Workflow Automation
Manual back-office work rebuilt as reliable automations using n8n, Make, Zapier and custom AI steps.
View details → Custom AI SystemsCustom GenAI Development
Create an assistant or product feature around your approved knowledge, access rules and acceptance tests. We first check whether an existing tool can meet the need before recommending custom development.
View details → Market GatewayTranslation & Multilingual AI
AI-assisted localisation, dubbing and voice workflows for cross-border growth, with human review where context matters.
View details → EnablementAI Training & Enablement
Hands-on, role-specific training for teams, managers and founders in English, Armenian, Arabic, Russian or Spanish.
View details → Partner ProgramWhite-label AI Partner
We deliver AI services under your brand. You keep the client relationship and control the commercial model.
View details →Find your best first pilot.
Pick your team or your industry to see a realistic first pilot, the data it needs and what stays under human control.
Sales & revenue
- Lead scoring and enrichment
- AI SDR for outbound sequences
- Proposal and quote generation
- Pipeline and revenue forecasting
Customer support
- 24/7 multilingual chat and email agents
- Auto-triage and smart routing
- Instant answers from your knowledge base
- Sentiment and escalation alerts
Marketing & content
- Campaign and ad copy at scale
- SEO clusters and landing pages
- Social content calendars
- Localisation into EN, HY, AR, RU and ES
Operations & admin
- Invoice, contract and form processing
- Data entry and system syncing
- Report generation and distribution
- Approval and escalation workflows
Finance & analytics
- Cash-flow and demand forecasting
- Anomaly and fraud detection
- Automated management reporting
- Scenario and margin modelling
HR & recruiting
- CV screening and candidate ranking
- Interview summaries and scorecards
- Onboarding assistants for new hires
- Internal policy Q&A bot
Product & engineering
- Custom RAG over private data
- Copilots inside your own product
- Code, test and documentation support
- Computer vision and quality checks
Retail & e-commerce
- Product descriptions and catalogues
- Personalised recommendations
- Inventory and demand planning
- Dynamic pricing support
Real estate, travel & services
- Lead qualification bots
- Automated booking and follow-up
- Virtual tours and listing content
- Client reactivation campaigns
Hotels & resorts
- 24/7 multilingual booking assistant
- Automated pre-arrival and upsell messages
- Review monitoring and reply drafting
- Occupancy and dynamic rate forecasting
Manufacturing & industry
- Predictive maintenance on critical machines
- Computer-vision quality inspection
- Production planning and scheduling
- Supplier documents processed automatically
Food manufacturing & processing
- HACCP, CCP and corrective-action records
- Batch traceability and mock recalls
- Vision checks for labels, dates and packaging
- Cold-chain monitoring and export documents
Corporates & large companies
- Internal AI assistant over company knowledge
- Contract and policy review support
- Automated board and department reporting
- AI governance, training and rollout
Clinics & healthcare
- Appointment booking and reminder assistant
- Visit notes and documentation support
- Multilingual patient FAQ handling
- No-show risk signals and waitlist support
Restaurants & cafés
- Reservation and delivery order assistant
- Menu content and social posts generated
- Demand forecasting to cut food waste
- Review replies and reputation monitoring
Construction & real estate development
- Tender and BOQ document analysis
- Automated progress and site reporting
- Cost and delay risk signals
- Buyer enquiry qualification
Banks & insurance
- Document-heavy onboarding and KYC support
- Claims and application triage
- Fraud and anomaly detection
- Compliant multilingual customer assistants
Schools & education
- Admissions and enrolment assistant
- Course material and assessment drafting
- Multilingual parent and student support
- Progress patterns and early-support signals
A clear scope. A team you can work with.
Measurable progress
Agree the starting point, success criteria and review checkpoints before building. Use the evidence to decide what to improve or expand.
Multi-market gateway
Plan delivery in English, Armenian, Arabic, Russian and Spanish. We agree the launch markets, terminology and language review needed for your project.
Full-service, one accountable team
Strategy, engineering, content and automation from one partner, with a clear scope and measurable delivery.
Visible delivery
An agreed reporting schedule, a named delivery contact and visible milestones. Start dates depend on scope, access and team availability.
Responsible AI practices
Define data access, human review and documentation from the start. Where specialist legal or regulatory assessment is needed, we identify it in the scope.
Choose the delivery approach that fits your team.
| What you need | In-house team | Ready-made tool | Specialist partner | HAY AI engagement |
|---|---|---|---|---|
| Scope | Your team defines it | Product features | Agreed with provider | Defined workflow and deliverables |
| Measurement | Your team owns it | Available product analytics | Agreed with provider | Baseline and review criteria |
| Languages | Team capabilities | Supported product languages | Provider capabilities | Launch languages agreed in scope |
| Integration | Your team builds and maintains | Available connectors | Scoped integrations | Access and feasibility checked first |
| Start date | Team capacity | Setup and access dependent | Provider availability | Agreed after readiness review |
| Ownership | Internal owners | Your team plus vendor | Defined in agreement | Named owners and handover plan |
From a clear brief to a reviewed pilot.
Discovery call
A free 30-minute conversation about your workflow, goals and constraints, with an initial opportunity review.
Initial opportunity review
Discuss a useful next step during the call. A full written audit is separately scoped and priced before work starts.
Proposal & KPIs
A written scope with deliverables, responsibilities, timing, a baseline and acceptance criteria.
Build & report
Agree a start date once access, inputs and reviewers are ready. Review progress and exceptions at the agreed checkpoints.
How we measure success before we start.
We are a young agency and we don't decorate this page with borrowed logos. Every engagement runs on the same measurement contract and early client results are published here as they complete.
KPIs in the contract
Before any build, we agree on one or two measurable KPIs tickets deflected, hours saved, conversion lift. They are written into the proposal, not implied.
Progress reviews
Review what shipped, what changed against the baseline and what still needs attention. Reporting frequency is agreed in the scope.
Clear review criteria
We agree a baseline, measurable KPIs and review criteria before implementation. Outcomes depend on scope, inputs, data quality and adoption, and we review the evidence before any scale decision.
An e-commerce company handles 1,200 support tickets a month. If an assistant resolves 30–50% of them—an assumption to test in the pilot—that is 360–600 tickets a month. Estimate potential savings using your real cost per ticket, then account for AI running costs and human review.
The questions everyone asks first.
How are results measured?
We agree a baseline, measurable KPIs and review criteria before implementation. Outcomes depend on scope, inputs, data quality and adoption, and we review the evidence before any scale decision.
What is included in the free call?
The 30-minute discovery call and initial opportunity review are free. A full written AI Business Audit is a separate engagement: scope, fee and deliverables are agreed before work starts, with no commitment to a build.
How fast can we start?
The start date and pilot timeline are agreed after reviewing scope, system access, data readiness and reviewer availability. There is no fixed seven-day start promise.
Which languages do you deliver in?
English, Armenian, Arabic, Russian and Spanish for both the systems we build and the team you work with.
Do you work with other agencies?
Yes. Our white-label program lets marketing, design and digital agencies sell AI services under their own brand with our team behind it.
Built in Yerevan. Measured like a consultancy. Designed for practical delivery.
HAY AI helps teams in the Caucasus, Iran, the Gulf and Europe explore practical uses of AI. We start with the work you want to improve, then agree the inputs, delivery scope and people responsible for reviewing it.
We connect strategy, engineering, content and automation around a defined workflow. Each engagement sets responsibilities, review checkpoints and a way to measure progress.
We work in English, Armenian, Arabic, Russian and Spanish including the AI systems we build for your customers.
Book your free 30-minute discovery call.
Tell us what is slow, manual or expensive in your business. We will discuss a useful first AI opportunity, the information needed to evaluate it and whether a pilot makes sense for your team.
Email: hello@hay-ai.com
We reply within one business day in English, Armenian, Arabic, Russian or Spanish. WhatsApp and Telegram available on request.